Dr. Raymond Choy founder and President of Toy2R was born in Hong Kong on September 13th, 1965. He spent 10 years working for a US footwear company. From this job, he developed skills in business operation and quality control. With a simple dream of combining his hobby with his career, Raymond pursued his business degree and took design classes while working full time.

After much research and planning, Raymond opened a toy store in 1995. In 1998, Raymond sensed a trend in art toys and was amongst the first to recognize and explore the potential of the designer/art toy movement, ultimately, instilling contemporary art into the vinyl toy market. At that moment, Dr. Choy began the development of his very first vinyl figure, the Toyer. With its huge success and commercial response the Toyer figure gained the support from artists’ and designers’ from all over the world. It is now the company mascot and because of its success it enabled Dr Choy’s next endeavor, the Qee, pronounced “Key”.

Dr. Choy had developed a keychain concept figure series and named it the Qee keychain collection. Through his passion, Raymond would continue to break down the borders between product design, art and graphics. His determination to succeed would help the Qee become a symbol associated with the Toyer and Toy2r brand worldwide.The introduction of QEE in 2001 took the art toy world by storm and has since been linked to internationally acclaimed artists and well as becoming an international iconic brand.

Lead by Dr. Choy, Toy2R is a multi-faceted designer toy company, not only innovate but also inspire artists, designers and the world's generation of youth a like. Toy2R has received numerous internationally renowned awards for our outstanding achievements, including Hong Kong Art Festival "Greater China 2010 Outstanding Design Award 2010” and “Ten Outstanding Designers Award 2009", Asia Pacific Business Awards 2009, the "Emerging Entrepreneur Award" and was awarded by the Hong Kong Trade and Industry Department and the seven major business groups together Office business awards "

The successful case of Toy2R inspirded lots of the academic research institude. Richard Ivey School of Business, University of Western Ontario and Harvard Business School use Toy2R’s case for teaching MBA and senior undergraduate students about resources acquisition at the different stages in an entrepreneurship course. These achievements all affirmed that the company as a creative brand, made in the design, corporate governance and business operations outstanding achievements in the areas of development, laying Toy2R become world-renowned brands and as a pioneer in the industry.

Toy2R has a great representation on Art world!!  Attached our founder's profile for your reference, Join the "Qeevolution" because everyone wants to collect more Qee.

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E-mail: info@toy2r.com