About Dr. Raymond Choy, MH
FMBA, C.Mgr, D.Mgt
Honorary Doctor, Lincoln University
Fellow, Canadian Chartered Institute of Business Administration
Medal of Honor, HKSAR

Dr. Raymond Choy founder and President of Toy2R was born in Hong Kong on September 13th, 1965. He spent 10 years working for a US footwear company. From this job, he developed skills in business operation and quality control. With a simple dream of combining his hobby with his career, Raymond pursued his business degree and took design classes while working full time.

After much research and planning, Raymond opened a toy store in 1995. In 1998, Raymond sensed a trend in art toys and was amongst the first to recognize and explore the potential of the designer/art toy movement, ultimately, instilling contemporary art into the vinyl toy market. At that moment, Dr. Choy began the development of his very first vinyl figure, the Toyer. With its huge success and commercial response the Toyer figure gained the support from artists’ and designers’ from all over the world. It is now the company mascot and because of its success it enabled Dr Choy’s next endeavor, the Qee, pronounced “Key”.

Dr. Choy had developed a keychain concept figure series and named it the Qee keychain collection. Through his passion, Raymond would continue to break down the borders between product design, art and graphics. His determination to succeed would help the Qee become a symbol associated with the Toyer and Toy2r brand worldwide.The introduction of QEE in 2001 took the art toy world by storm and has since been linked to internationally acclaimed artists and well as becoming an international iconic brand.

Lead by Dr. Choy, Toy2R is a multi-faceted designer toy company, not only innovate but also inspire artists, designers and the world's generation of youth a like. Toy2R has received numerous internationally renowned awards for our outstanding achievements, including Hong Kong Art Festival "Greater China 2010 Outstanding Design Award 2010” and “Ten Outstanding Designers Award 2009", Asia Pacific Business Awards 2009, the "Emerging Entrepreneur Award" and was awarded by the Hong Kong Trade and Industry Department and the seven major business groups together Office business awards "

The successful case of Toy2R inspirded lots of the academic research institude. Richard Ivey School of Business, University of Western Ontario and Harvard Business School use Toy2R’s case for teaching MBA and senior undergraduate students about resources acquisition at the different stages in an entrepreneurship course. These achievements all affirmed that the company as a creative brand, made in the design, corporate governance and business operations outstanding achievements in the areas of development, laying Toy2R become world-renowned brands and as a pioneer in the industry.

Toy2R has a great representation on Art world!!  Attached our founder's profile for your reference, Join the "Qeevolution" because everyone wants to collect more Qee.

Services

  • 2012-2018 Programme Management Committee Member, Dedicated Fund on Branding, Upgrading and Domestic Sales. Enterprise Support Programme
  • 2013-2017 Business Administration Discipline Advisory Board Member, Vocational Training Council
  • 2015-2016 Chairman, Customer Liaison Group for SMEs, Trade and Industry Department
  • 2009-2011 CreateSmart Initiative (Design) Assessment Panel Member
  • 2012-2016 Design-Business Collaboration Scheme Assessment Panel Member
  • 2007-2011 Toys Advisory Committee Member, Trade Development Council
  • 2008-2012 Design, Marketing & Licensing Services Advisory Committee Member, Trade Development Council
  • 2011-2014 Member, Customer Liaison Group for SMEs, Trade and Industry Department
  • 2013-2015 Member, Working Group on Intellectual Property Trading, HKSAR
  • 2007-now Member, Innovative Entrepreneur Association
  • 2007 Guest Speaker, SME Seminar:Building Success Through Creativity and Innovation, Trade and Industry Department (SUCCESS)
  • 2008 Mentor, Shadow Innovative Entrepreneur, City Junior Chamber of Commerce
  • 2009 Think Tank Member, Bauhinia Foundation Research Centre
  • 2009 President, Second Board of Directors, Innovative Entrepreneur Association
  • 2008-2010 Mentor, SME Mentorship Programme, Trade and Industry Department (SUCCESS)
  • 2010 Vice President, Licensing & Franchising Association of Hong Kong
  • 2011 Judging Panel Member, Saving Water Slogan Competition, City Junior Chamber of Commerce
  • 2011 Judging Panel Member, Hong Kong Toys and Baby Products Award, Hong Kong Baby Products Fair, Trade Development Council
  • 2012 Guest Speaker, SME Seminar: Exploring Business Opportunities and Building Brands Through Licensing, Trade and Industry Department (SUCCESS)
  • 2010-2013 Co-Founder, Asian Licensing Association
  • 2010-2013 Honorary Treasurer, Asian Licensing Association
  • 2010-2013 President, Innovative Entrepreneur Association
  • 2012-2013 Judge, Logo Design Competition of Young Hearts Camp, Eternal Flame Action
  • 2013 Judge Panel Member and Mentor, Cross Industry Matching Scheme-Mentoring Scheme, Innovative Entrepreneur Association
  • 2013 Judging Panel Member, Bright China Entrepreneurial Spirit Award 2013 Semi-Final, Hong Kong (BESA), Bright China Foundation (BCF)
  • 2012-2014 Vice President, Third Council, HK Guangxi Guilin City Friendship Association Ltd
  • 2013-2014 Chairman, Leisure and Cultural Group, HK Guangxi Community Youth Committee
  • 2014 Guest Speaker, Youth Entrepreneur Mentoring Scheme, Trade Development Council
  • 2014 Guest Speaker, HK Fujian Cultural Entreprises Seminar, Trade Development Council
  • 2014 Guest Speaker, Sichuan HK Investment & Financing Seminar, COSCHK
  • 2014 Guest Speaker, Foshan Enterprises Training Class in HK, The Society of Chinese Accountants & Auditors
  • 2014 Guest Speaker, B&R Cultural Development Forum 2016, China Cultural Media Group Ltd et.al.
  • 2013-2015 Preliminary Judging Panel Member, 2015 Hong Kong Award for Industry (HKAI): Consumer Product Design, Federation of Hong Kong Industries (FHKI)
  • 2013-2015 Committee Member, Hong Kong Federation of Design Association (FHKDA)
  • 2013-2015 Member, HK/SZ Design Industry Collaboration Committee
  • 2015 Guest Speaker, AIA Hong Kong
  • 2015 Guest Speaker, Hainan Federation of Industry and Commerce Hainan General Chamber of Commerce
  • 2015 Guest Speaker, Cultural Creative Industries Forum, Trade Development Council et.al.
  • 2015-now Founding Chairman, Asia Pacific Creativity Industries Association
  • 2015 Guest Speaker, Asian Licensing Conference Speaking Workshop Panel Discussion, Trade Development Council
  • 2015 Guest Speaker, DDEC (Design Development Centre) in Kuala Lumpur, ASEAN Brand Creative Licensing (ABC Licensing 2015)
  • 2015 Guest Speaker, Seminar, Trade and Industry Department (SUCCESS)
  • 2015 Guest Speaker, Seminar, Shenzhen International Cultural Industry Fair Co., Ltd.
  • 2016 Guest Speaker, Community Reception, Trade and Industry Department (SUCCESS)
  • 2016 Guest Speaker, SME "Design and Intellectual Property" Seminar, Trade and Industry Department (SUCCESS)
  • 2016 Guest Speaker, Experience Sharing, Dedicated Fund on Branding, Upgrading and Domestic Sales-Enterprise Support Programme
  • 2016 Guest Speaker, Sharing, Innovative Entrepreneur Association
  • 2016 Guest Speaker, Wenzhou Forum, Trade Development Council
  • 2013-2017 Member, Design Council of Hong Kong
  • 2011 Honorary Adviser, Ying Ma Arts Charitable Foundation
  • 2011/2012 Judging Panel/Main Judge, IVE Buddy Comic Competition, Institute of Vocational Education
  • 2012 High Diploma Courses Judge, Institute of Vocational Education
  • 2012 Judging Panel, Toy Image DIY Design Competition, Hong Kong Design Institute
  • 2013 Committee Member, Chinese Today Editorial Board, Chinese Today
  • 2013 Visiting Lecturer (Part-time), School of Design, The Hong Kong Polytechnic University
  • 2013-2015 Mentor, Mentorship Programme, Hong Kong Federation of Business Students (HKFBS)
  • 2014 Judging Panel Member, Youth Visual Art Exhibition, Eastern District Arts Council
  • 2014 Mentor, Business School, Hong Kong University of Science and Technology (HKUST)
  • 2014 Guest Speaker, Student Internship Programme, YMCA College of Careers
  • 2014-2017 Advisory Board Member, Business Administration Discipline, Institute of Vocational Education
  • 2013-2015 Industrial Attachment Employers, Business Administration Discipline, Institute of Vocational Education
  • 2015 Panel Judge, BA Project Competition, Institute of Vocational Education
  • 2015 Guest Speaker, ID&BM Sharing, School of Design, The Hong Kong Polytechnic University
  • 2015 Guest Speaker, Design Strategy Sharing, School of Design, The Hong Kong Polytechnic University
  • 2016 Guest Speaker, 3D Design and Printing Competition Workshop, BSA|The Software Alliance
  • 2016 Judging Panel Member, Youth Visual Art Exhibition, Eastern District Arts Council
  • 2016 Guest Speaker, Class Sharing, YMCA College of Careers
  • 2011 Mentor, Application in New Media Platform Sharing, Lions Clubs International District 303-Hong Kong & Macao, China
  • 2011 Committee Member, Application in New Media Platform, Lions Clubs International District 303-Hong Kong & Macao, China
  • 2011/2012 2nd Vice President, The Lions Club of Hong Kong (Pacific)
  • 2012/2013 1st Vice President, The Lions Club of Hong Kong (Pacific)
  • 2012-2013 Co-Chairperson, China Affairs Committee, Lions Clubs International District 303-Hong Kong & Macao, China
  • 2013-2014 President, The Lions Club of Hong Kong (Pacific)
  • 2014 Judge, Peace Poster Contest: Peace, Love and Understanding, Lions Clubs International District 303-Hong Kong & Macao, China
  • 2013-2015 Director, Lions Nature Education Foundation, Lions Clubs International District 303-Hong Kong & Macao, China
  • 2014-2015 Vice President, International Youth Exchange Committee, Lions Clubs International District 303-Hong Kong & Macao, China
  • 2014-2015 Concern Ambassador, The Hong Kong Council of Social Service (HKCSS)
  • 2014-2015 Vice President, Information and Communication Technology Committee, Lions Clubs International District 303-Hong Kong & Macao, China
  • 2015-now Director, Lions International Stamp Club Chapter 21
  • 2015 Guest Speaker, The 30th Summit Club Phoenix District
  • 2015-2018 Mentor, Lions College
  • 2015 Certified Guiding Lion, Lions Clubs International
  • 2010 Founder, Dr Raymond Choy's Chinese Scholarship, Sham Shui Po Government Primary School
  • 2015-2016 Chairperson, Zone VIII, Lions Clubs International District 303-Hong Kong & Macao, China
  • 2015-2016 High Diploma in Design Advisor, YMCA College of Careers
  • 2016 Founder, Dr Choy "KEY Innovation" Scholarship, Youth College, VTC
  • 2016 Judge, 1st Universities Debate Competition, Hong Kong (Asia) Youth Association Limited
  • 2016 Think Tank, Strategy Development Centre, China Cultural Media Group Ltd
  • 2016-2017 High Diploma in Design Advisor, YMCA College of Careers

Awardss

  • 2004/2005 Most Innovative Company, Action Figure Times
  • 2002-2008 Best Block Toy "Qee", Action Figure Times
  • 2007/2008 Leader of Excellence 2007 Awards, Capital Publishing Ltd
  • 2007/2008 Innovative Entrepreneur Award, City Junior Chamber
  • 2008/2009 China's Most Innovation & Creative Young People Brand Award, 1626 Magazine
  • 2008/2009 Innovation & Creativity Grand Award, Hong Kong Awards for Industries
  • 2009/2010 Hong Kong Ten Outstanding Designers, Hong Kong Communication Art Centre
  • 2009/2010 Asia Pacific Entrepreneurship Awards 2009-Most Promising Entrepreneur Awards, Enterprise Asia
  • 2009/2010 China's Most Innovative Enterprise Award, Chinese Association of Productivity Science
  • 2009/2010 Top Ten Brand of the Year, TechMag
  • 2010/2011 Best SME's Award, The Hong Kong Chamber of Small and Medium Business Ltd
  • 2010/2011 Hong Kong Ten Outstanding Designers, Hong Kong Communication Art Centre
  • 2010/2011 China's Outstanding Entrepreneurship, Global Chinese Entrepreneur Forum (Beijing)
  • 2010/2011 China's Outstanding Innovator, Chinese Association of Productivity Science
  • 2010/2011 China Advertisement Innovative Brand Marketing Award, China Advertisement
  • 2010/2011 Prime Award for Corporate Social Responsibility, Metro Prosperity
  • 2011/2012 Distinguished Chinese Award, Chinese Who's Who Society
  • 2011/2012 Best Business Management Award, The Hong Kong General Chamber of Small and Medium Business
  • 2011/2012 Partner Employer Award, The Hong Kong General Chamber of Small and Medium Business
  • 2011/2012 China Marketing Master Award, New Marketing
  • 2011/2012 China Top Ten New Sharpness Designer, Shanghai KW Design Magazine
  • 2012/2013 Premier Asian Licensing Award-Best Brand and Design License, Trade Development Council
  • 2012/2013 Award for Outstanding Society Contribution, Elite Entrepreneur Association
  • 2012/2013 Designer Toys Awards-Best Toy from a Comic, Clutter Magazine
  • 2012/2013 Prime Awards for Outstanding Leaders, Metro Prosperity
  • 2012/2013 Most Competitive Awards, Intimex
  • 2012/2013 Business Partners Awards, Intimex
  • 2013/2014 Partner Employer Award, The Hong Kong General Chamber of Small and Medium Business
  • 2013/2014 Hong Kong's Most Valued Company, Mediazone
  • 2013/2014 President Recognition Award, Lions Clubs International District 303-Hong Kong & Macao, China
  • 2016 Associate Learning and Development Manager (ALDM), Prime Learning Institute & Kinder Brothers International
  • 2016 Top Ten Leaders of Excellent Award, Capital Publishing Ltd
  • 2016 Medal of Honor, HKSAR

Contact me : info@toy2r.com

 

Man of Qee www.toy2r.com About Me