About Dr. Raymond Choy
FMBA, C.Mgr, D.Mgt
Honorary Doctor, Lincoln University
Fellow, Canadian Chartered Institute of Business Administration

Dr. Raymond Choy founder and President of Toy2R was born in Hong Kong on September 13th, 1965. He spent 10 years working for a US footwear company. From this job, he developed skills in business operation and quality control. With a simple dream of combining his hobby with his career, Raymond pursued his business degree and took design classes while working full time.

After much research and planning, Raymond opened a toy store in 1995. In 1998, Raymond sensed a trend in art toys and was amongst the first to recognize and explore the potential of the designer/art toy movement, ultimately, instilling contemporary art into the vinyl toy market. At that moment, Dr. Choy began the development of his very first vinyl figure, the Toyer. With its huge success and commercial response the Toyer figure gained the support from artists’ and designers’ from all over the world. It is now the company mascot and because of its success it enabled Dr Choy’s next endeavor, the Qee, pronounced “Key”.

Dr. Choy had developed a keychain concept figure series and named it the Qee keychain collection. Through his passion, Raymond would continue to break down the borders between product design, art and graphics. His determination to succeed would help the Qee become a symbol associated with the Toyer and Toy2r brand worldwide.The introduction of QEE in 2001 took the art toy world by storm and has since been linked to internationally acclaimed artists and well as becoming an international iconic brand.

Lead by Dr. Choy, Toy2R is a multi-faceted designer toy company, not only innovate but also inspire artists, designers and the world's generation of youth a like. Toy2R has received numerous internationally renowned awards for our outstanding achievements, including Hong Kong Art Festival "Greater China 2010 Outstanding Design Award 2010” and “Ten Outstanding Designers Award 2009", Asia Pacific Business Awards 2009, the "Emerging Entrepreneur Award" and was awarded by the Hong Kong Trade and Industry Department and the seven major business groups together Office business awards "

The successful case of Toy2R inspirded lots of the academic research institude. Richard Ivey School of Business, University of Western Ontario and Harvard Business School use Toy2R’s case for teaching MBA and senior undergraduate students about resources acquisition at the different stages in an entrepreneurship course. These achievements all affirmed that the company as a creative brand, made in the design, corporate governance and business operations outstanding achievements in the areas of development, laying Toy2R become world-renowned brands and as a pioneer in the industry.

Toy2R has a great representation on Art world!!  Attached our founder's profile for your reference, Join the "Qeevolution" because everyone wants to collect more Qee.

Public Services of Government and Social Services

  • Committee Member of 'Chinese Today' Editorial Board
  • Member of Business Administration Discipline Advisory Board (BADAB) of Vocational Training Council (VTC), 2014-2015
  • Member of Working group on intellectual property trading, 2013-2015
  • Committee of The Hong Kong Federation of Design Association (FHKDA), 2013-2015
  • Member of HK/SZ design Industry Collaboration Committee, 2013-2015
  • Member of Design Council of Hong Kong, 2013-2015
  • Member of Design-Business Collaboration Scheme (DBCS) Assessment Panel, CreateHK, 2012-2015
  • Judging Panel Member of Youth Visual Art Exhibition of Eastern District Arts Council 2014
  • Judging Panel Member of the 2014 Hong Kong Award for Industries (HKAI): Consumer Product Design, 2014
  • President, Lions Club of Hong Kong Pacific of The International Association of Lions Club District 303, 2013-2014
  • Non-Official Member of the Programme Management Committee (PMC) of the Enterprise Support Programme under the Dedicated Fund on Branding, Upgrading, and Domestic Sales (BUD Fund), 2013-2014
  • Honorary Adviser of HK Guangxi Community Youth Committee, 2013-2014
  • Chairman of the Leisure and Cultural Group of HK Guangxi Community Youth Committee, 2013-2014
  • Vice President, HK Guangxi Guilin City Friendship Association Ltd, 2012-2014
  • Member of the Customer Liaison Group for SMEs of the Trade and Industry Department, 2011-2014
  • Guest Speaker of Center for Entrepreneurship of The CUHK 2013
  • Visiting Lecturer(Part-time) of The Hong Kong Polytechnic University School of Design 2013
  • Judging Panel member of Bright China Entrepreneurial Spirit Award 2013 Semi-Final, Hong Kong (BESA)
  • Mentor, Innovative Entrepreneur Association: Cross Industry Matching Scheme – Mentoring Scheme, 2013
  • Judging Panel Member of the 2013 Hong Kong Award for Industries (HKAI): Consumer Product Design, 2013
  • Judge of Eternal Flame Action – Logo Design Competition of Young Hearts Camp, 2012-2013
  • Co-Chairpersons, China Affairs Committee of The International Association of Lions Club District 303 – Hong Kong & Macao, China, 2012-2013
  • President, Innovative Entrepreneur Association, 2010-2013
  • Member of Industry and Technology Committee of the Hong Kong General Chamber of Commerce (HKGCC), 2010-2013
  • Honorary Treasurer, Asian Licensing Association, 2010-2013
  • Member of the Hong Kong Trade Development Council Design, Marketing & Licensing Services Advisory Committee, 2008-2012
  • Main Judge of IVE “ BA Buddy Comic Competition 2012"
  • Judging Panel in Toy Image DIY Design Competition by Hong Kong Design Institute, 2012
  • Member of Design Smart Initiatives Assessment Panel, CreateHK, 2009-2011
  • Member of Toys Advisory Committee, Trade Development Council, 2007-2011
  • Judging Panel of Hong Kong Toys and Baby Products Award, Hong Kong Baby Products Fair, 2011
  • Judging Panel in IVE Buddy Comic Competition by Institute of Vocational Education, 2011
  • Committee, Application in New Media Platform, Lions Club, 2011
  • City Junior Chamber of Commerce Saving Water Slogan Competition Judging Panel 2011
  • Mentor of SME Mentoring Scheme, Trade and Industry Department, 2008-2010
  • Vice President, Licensing & Franchising Association of Hong Kong, 2010
  • Member of Bauhinia Foundation Research Centre, 2009
  • Mentor of Shadow Innovative Entrepreneur, City Junior Chamber, 2008
  • Co-founder, Asian Licensing Association
  • Honorary President of Elite Entrepreneur Association
  • Honorary Adviser of Ying Wa Arts Charitable Foundation
  • Non-Executive Director, Changing Cultural Industries Investment & Finance Limited
  • Guest Speaker, City University of Hong Kong

    Awards & Qualifications
  • The Hong Kong's Most Valuable Companies by Mediazone, 2013
  • Partner Employer Award by Hong Kong General Chamber of Small and Medium Business,2013
  • 2013 The Best Business Partners presented by Intimex
  • 2013 The Most Competitive Company Award presented by Intimex
  • Guest Professor of Sichuan Film & Television Professional College
  • Guest Professor of Sichuan Normal University Film & Television College
  • Fellow, Canadian Chartered Institute of Business Administration
  • Honorary Doctor, Lincoln University
  • Prime Awards For Outstanding Leaders by metroBox Magazine, 2012
  • The Designer Toy Awards: Best Toy From a Comic, Clutter Magazine, 2012
  • Award for Outstanding Society Contribution, Elite Entrepreneur Association and Capital CEO, 2012
  • The Asian Licensing Awards – Best Brand and Design License Award, 2012
  • China’s Top 10 Outstanding Design by Shanghai KW Design Magazine, 2011
  • China’s Marketing Icon Award, 2011
  • Partner Employer Award by Hong Kong General Chamber of Small and Medium Business,2011
  • Best Business Management Award by HKSMB, 2011
  • Distinguished Chinese by Chinese Who’s Who Society, 2011
  • Prime Awards for Corporate Social Responsibility by metroBox Magazine, 2011
  • China’s Outstanding People Award, by Global Chinese Business Leaders Summit, 2010
  • China’s Outstanding and Innovative Enterprise, 2010
  • Best SME’s Award by Hong Kong General Chamber of Small and Medium Business, 2010
  • HKADF Outstanding Greater China Design Award, 2010
  • China’s Innovative Marketing Brand in Advertising Award, 2010
  • China’s Outstanding People Award, by Global Chinese Business Leaders Summit, 2010
  • China’s Most Innovative Enterprise Award, 2009
  • Asia Pacific Entrepreneurship Awards 2009 – Most Promising Entrepreneur Awards by Enterprise Asia, 2009
  • Hong Kong Ten Outstanding Designers by Hong Kong Communication Art Centre, 2009
  • Most Popular Brand Top Ten by techmag, 2009
  • Innovation & Creativity Grand Award by Hong Kong Awards for Industries, 2008
  • China's most Innovation & creative young people Brand Award by 1626 Magazine, 2008
  • Best Block Toy Award by Action Figure Times, 2002-2008
  • Innovative Entrepreneur Award by City Junior Chamber, 2007
  • CAPITAL Leader of Excellence 2007 Awards by Capital Publishing Limited
  • Most Innovative Company Award by Action Figure Times, 2004

E-mail: info@toy2r.com


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